Category: Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where individuals or companies, known as affiliates, promote products or services of other businesses in exchange for a commission. It serves as a mutually beneficial arrangement where affiliates earn a percentage of the revenue generated through their promotional efforts, while businesses gain exposure and increased sales.

In affiliate marketing, affiliates typically create content such as blog posts, reviews, or social media posts to attract their audience’s attention. They include unique tracking links or codes provided by the business they are affiliated with. When a user clicks on these links and makes a purchase or completes a desired action, such as signing up for a service, the affiliate is credited with a commission.